What’s going on, everyone? It’s Johnny Liquidator coming back with another video. It looks like Colin Cowherd let it be known that the WNBA isn’t ready for the Caitlin Clark effect. For this one, we’ve got to go to Indiana. Let’s get it, let’s go!

It’s clear that the WNBA is mismanaging the Caitlin Clark effect. Many people have weighed in on it—she’s been transcending the entire league since she set foot in it, and they continue to drop the ball at every chance they get. We all can agree on that. They snubbed her for the Olympics and overlooked her for various weekly awards. But Caitlin Clark keeps smiling and keeps balling. Not only is she balling, but her fans keep supporting her. The Caitlin Clark effect is definitely reshaping the landscape of this entire league.

New information has been released regarding the Caitlin Clark effect regaining momentum. Midway through the WNBA season, the league has already drawn more than a dozen audiences exceeding 1 million—a milestone not reached since 2008. The remarkable increase in viewership is largely attributed to the arrival of rookie sensation Caitlin Clark, whose popularity has propelled the Indiana Fever games to the top of the ratings chart.

The impact of Caitlin Clark, a former Iowa star, is evident as each of the 10 highest-rated games of the current WNBA season has featured her and the Indiana Fever. However, it’s not just the sheer number of viewers that has shifted; the demographics of the audience have also changed significantly. New data obtained by The Wall Street Journal reveals that every demographic category has seen at least a double-digit increase, with the biggest gains among young viewers, male viewers, and white viewers.

Just as I predicted a few months ago, a lot of guys are now watching the WNBA because Caitlin Clark is such a big draw, and that is simply remarkable. No men were watching the WNBA prior to this season, and now they are. Caitlin Clark has uplifted the fan base for the entire league. Every team is gaining new fans in their cities because of Caitlin Clark.

Nothing like this has ever been done before—this is legendary.

Moving on to another story, we know that Colin Cowherd is a big advocate for Caitlin Clark. Today on his show, he let it be known that the WNBA is not ready for the Caitlin Clark effect. Let’s roll the footage.

Cowherd: “Women’s basketball isn’t ready, but Caitlin Clark’s more than ready. She helped her WNBA All-Star team beat the USA women’s Olympic team this weekend. She was the best playmaker, with 10 assists. One of her teammates scored 34 points, and Caitlin just kept feeding her the ball. She led everyone in assists as they beat the Olympic team.

Clearly, she stretches the floor, she’s great with spacing, and she’s also, in my opinion, a perfect Olympic or All-Star player, especially for the Olympics. All-Star games are a bit of showing off, but the Olympics are different. If you’re not the second or third best player on the team, and she wouldn’t be yet, you need to be a facilitator, not a ball hog.

“I would argue Caitlin Clark passes too much. In the All-Star game this weekend, her shooting was off, but her playmaking wasn’t. The women’s Olympic team said if we put her on the team, she would be a distraction. Well, you know what’s a distraction? Her not being on the team—that’s what everybody’s talking about. Here’s the thing: women’s basketball, much like men’s soccer in America, has a bit of pettiness due to being ignored more than other sports. They have a chip on their shoulder. Caitlin Clark belongs on the Olympic team, the All-Star team, and in the skills competition.

“You can’t use the excuse that she caught you off guard. Caitlin Clark was setting college basketball records for Iowa, and you knew two years in advance she was a star. There was no excuse for butchering her early schedule and not having discussions about the Olympic team.

She’s clearly one of the best offensive long-range performers in the league, arguably the first or second best playmaker. She leads the WNBA in assists despite playing for a team that doesn’t have many finishers, the Indiana Fever. She always says the right stuff at the podium and downplays her wins. So far, she’s more than prepared and capable—it’s women’s basketball that’s not quite ready for Caitlin Clark.

Cowherd’s right on the money about Caitlin Clark and the All-Star game. Get down in the comment section and let me know your thoughts about this. Keep those notifications on, and as soon as more news becomes available, you can count on me to let you know ASAP. Like always, until next time, shake the haters off. I’m out of here. Peace out!