Sylvester Stallone is launching a chain of coffee shops named “Knockout Brews” as a direct alternative to Starbucks.

His new venture aims to provide a traditional coffee experience, free from what he perceives as the overly politicized atmosphere of mainstream coffee chains. Stallone’s vision for Knockout Brews focuses on quality coffee and customer service, devoid of social or political discussions.

The coffee shops will feature a blend of rustic and modern decor, with subtle references to Stallone’s film career​ (News)​​ (Techreactions News)​.

Knockout Brews plans to source beans from non-conflict zones, emphasizing quality and sustainability. The menu will be straightforward, offering classic coffee drinks and simple breakfast items sourced locally.

Stallone also intends for Knockout Brews to support local communities by hosting events and partnering with charitable organizations​ (News)​​ (Techreactions News)​.

This move has received mixed reactions, with some praising Stallone for offering a fresh perspective and others criticizing the venture as potentially divisive.

The success of Knockout Brews will depend on its ability to carve out a unique niche in the saturated coffee market and appeal to consumers seeking an unpoliticized coffee experience​ (Fax in 365)​​ (Techreactions News)​.