Taylor Swift fans are convinced that the new Fearless dress she wore last night in Italy is a massive Easter Egg for a new album release, with many convinced Reputation is on the way

The new dress resembled - ever so slightly - an outfit that Taylor famously donned for the Reputation Stadium Tour

The new dress resembled – ever so slightly – an outfit that Taylor famously donned for the Reputation Stadium Tour 

Taylor Swift fans are convinced the new Fearless dress she debuted last night in Milan is a massive Easter Egg for a new album.

For the Fearless set, Taylor usually wears a short gold dress, a long gold dress, a long silver dress, or a black and silver dress. But in Milan on July 13, the 34-year-old superstar stepped out in a chevron-style tiger-stripe-esque dress.

The dress resembled – ever so slightly – an outfit that Taylor famously donned for the Reputation Stadium Tour. Fans quickly pointed out the resemblance the new dress has to the old tour outfit, with many freaking out and speculating that Reputation (Taylor’s Version) will be announced and released soon.

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Taylor famously wore a black and gold ensemble on her Reputation Stadium Tour in 2018

“OK NEW FEARLESS DRESS WHICH IS REPUTATION-CODED HMM, SO WHAT IF TAYLOR WEARS A NEW REP-CODED DRESS FOR AN ERA IN EVERY SHOW AND AT THE END SHE’LL FINALLY WEAR A NEW DRESS FOR REPUTATION ERA AND SHE’LL ANNOUNCE REPUTATION TV!?!? CLOWNS, WALK WITH ME,” penned one fan on X when they saw the new outfit.

 

Another asked: “Is the new dress giving rep vibes or is it just me? (i’m delusional).” While a third declared: “Cute new dress!! And also very rep coded.”

Someone else then deepdived: “She wore double blue from the og 1989 era when she announced 1989 TV and played a song from 1989 and Rep. She wears it again today(double blue) and played a song from 1989. But no Rep, however Fearless got a new dress. Looks familiar? Also look, she played a 1989 song in this fit,” referring to how on the Reputation tour she crooned Shake It Off from 1989 in the black and gold look.

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Last night in Milan, Taylor wore a black and gold dress, sparking rife speculation

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Fans are keen for Taylor to wear a new outfit for the Reputation set of her Eras Tour
A fifth then said: “So fearless is both the 2nd album and the 2nd era on the eras tour setlist… new dress milan 7/13… 2 months from now is 9/13… which is on the inside of the ttpd cd… IDK JUST CLOWNING REP TV ANNOUCEMENT.”

While a sixth person shared their plausible theory of a London announcement opening. They wrote: “My theory is that between now and london, she is gonna introduce new outfit that are reputation coded to tease the masses and then during one of the Wembley show, she’s gonna have the rep tv coded outfit + new rep bodysuit.”

 

Not only did Taylor debut a new dress for the Fearless set last night, but she also wore a brand-new look for her TTPD set, with her donning a gorgeous new Vivienne Westwood frock that had different lyrics adorning the skirt section. This also sparked rife speculation.